Objectives
Design and develop a regional campaign to promote tourism to Austin, TX.
Creating a Summer Magazine featuring all the upcoming and current adventures of Austin will allow viewers to gain a little bit of what Austin has to offer. The scavenger hunt will be handed out at iconic spots throughout Austin. Austin 1883 is a summer campaign to encourage people to travel and experience Austin. This project is inspired by 50s dinners lights, colors, and typography. With a vintage feel, it allows viewers to see how summer life is in Austin, Texas. These print ads will be placed all over high-traffic flow locations throughout Austin, i.e. Austin airport and cities around Austin to promote tourism to Austin.
